Bold Designs.
Wildfire Results.
Wildfire Webworks is a boutique website design studio creating refined, high-end digital experiences for equestrian brands, service-based businesses, and small companies that take their work seriously. Built on real industry experience, our approach blends thoughtful design with strategic structure—so your website doesn't just look beautiful, it works. Every detail is intentional, every decision grounded in how trust is built online, and every site designed to reflect the professionalism behind your brand.
Refined, Purpose-Driven Design
Every website is designed with restraint, clarity, and intention—creating a polished first impression that feels credible, elevated, and true to your business.
Conversion‑Focused Strategy
Structure and user flow are carefully considered so visitors move naturally through your site, building confidence and encouraging meaningful inquiry.
Built for Equestrian & Service-Based Brands
With deep roots in the equestrian world and firsthand experience in small business, we understand the standards, expectations, and details that matter in your industry.
Rooted in the Equestrian World
Wildfire Webworks brings a deep understanding of the equestrian industry, crafting websites that resonate with authenticity and elegance.
Sarah Strittholt
Founder & CEO
I’ve spent my entire life in the equestrian world — from cleaning stalls and managing barns to competing professionally in the hunter/jumper ring. I’m still actively riding and competing today, which keeps me closely connected to the realities, standards, and expectations of this industry. That experience shapes everything I do at Wildfire Webworks. The equestrian world is built on trust, attention to detail, and long-term relationships — values that leave no room for shortcuts or surface-level work. I understand how equestrian businesses operate because I’ve lived the lifestyle behind them. As the founder and CEO, I bring that perspective together with a strong background in small business management. Every website is approached with the same level of professionalism, precision, and care that’s expected in the horse industry, resulting in digital spaces that feel authentic, established, and built to support long-term growth.
A Foundation Built on Experience
At Wildfire Webworks, we don't just create beautiful websites—we create strategic tools that build trust, showcase your expertise, and convert visitors into loyal clients. Every design reflects the prestige and authenticity that your brand deserves.